THE AUTUMN COLLECTION

UP TO 70% OFF

HAPPY COLORS FOR EVERY DAY

Shop now

Best Sellers

-70%
Kids tights
Kids tights
Original price was: $24.50.Current price is: $7.35.
-70%
Kids stretch chino drawstring pant
Kids stretch chino drawstring pant
Original price was: $44.50.Current price is: $13.35.
-70%
Kids short sleeve classic tee in seasonal colors
Kids short sleeve classic tee in seasonal colors
Original price was: $16.50.Current price is: $4.95.
-70%
Kids slim jean
Kids slim jean
Original price was: $49.50.Current price is: $14.85.
-70%
Kids straight legging
Kids straight legging
Original price was: $24.50.Current price is: $7.35.
-70%
Kids short sleeve classic tee
Kids short sleeve classic tee
Original price was: $16.50.Current price is: $4.95.
-70%
Kids short sleeve slim tee in seasonal colors
Kids short sleeve slim tee in seasonal colors
Original price was: $16.50.Current price is: $4.95.
-70%
Kids sweatshirt cardigan
Kids sweatshirt cardigan
Original price was: $39.50.Current price is: $11.85.

Featured Categories

A smiling boy wearing a navy fair isle sweater with a rainbow snowflake pattern and a matching beanie

New Arrivals

A boy wearing navy dot pajamas and holding Oscar the Grouch, Big Bird and Elmo plush toys

Primary x Sesame Street

Puffer Shop

Kids Outerwear

A baby wearing a yellow hooded puffer jacket and smiley face print pants

Baby Outerwear

Kids Holiday Outfits

Kids Holiday Outfits

Baby Holiday Outfits

Baby Holiday Outfits

A family of five wearing mix and match plaid and holiday print pajamas

Holiday PJs

Our Baby Essentials

A girl pulling a stack of colorful knit beanies over her eyes, wearing a blue puffer vest over a teddy fleece jacket

Cozy Shop

A toddler with curly brown hair wearing a teal green zip-up hoodie and matching pants with a blue waistband, pointing to the right against a light gray circular background.

Baby Sweatshirts

Two adults wearing a green sweatshirt and a blue sweatshirt over striped button-down shirts

Adult Shop

A baby wearing a heather blue long-sleeve romper with three white buttons and matching blue-and-white striped socks, seated against a light gray circular background.

Baby Rompers

Three children standing together against a light gray circular backdrop, wearing colorful hoodies and sweatshirts in pink, purple, and light blue.

Kids Sweatshirts

A young girl with her hair in two buns wearing a white long-sleeve shirt with colorful horizontal stripes in pink, orange, yellow, green, blue, and purple, paired with beige pants, set against a light gray circular background.

Rainbow Shop

A girl wearing a gray long sleeve tee with a penguin in a rainbow scarf and a red sweatshirt tied around her waist

Kids Tops

A smiling baby wearing a white long-sleeve shirt with a colorful pumpkin graphic and purple shorts, set against a light gray circular background.

Baby Tops

Kids Bottoms

Baby Bottoms

Three kids wearing red stripe, candy cane and fair isle pajamas with knit hats and mittens, holding candy canes

Kids Pajamas

A baby standing in a navy zip footie with a candy cane, tree and snowflake print

Baby Sleepwear

A girl wearing a blue dress with flowers hearts and apples

Kids Dresses

Green and light green pill-shaped object with 'CLEARANCE' text on a white background

Shop Sale

A digital gift card

Gift Cards

Shop by Color

From brights to neutrals, find styles in your favorite colors.

Rainbows

Yellows

Oranges

Reds

Pinks

Purples

Blues

Greens

Neutrals

New Sweatshirts & Sweaters

-70%
Kids zip hoodie in winter seasonal colors
Kids zip hoodie in winter seasonal colors
Original price was: $44.50.Current price is: $13.35.
-70%
Kids zip hoodie in seasonal colors
Kids zip hoodie in seasonal colors
Original price was: $44.50.Current price is: $13.35.
-70%
Kids zip hoodie 2-pack
Kids zip hoodie 2-pack
Original price was: $89.00.Current price is: $26.70.
-70%
Kids sweatshirt in candy stripe
Kids sweatshirt in candy stripe
Original price was: $39.50.Current price is: $11.85.
-70%
Kids sweatshirt cardigan 2-pack
Kids sweatshirt cardigan 2-pack
Original price was: $79.00.Current price is: $23.70.
-70%
Kids sweatshirt cardigan
Kids sweatshirt cardigan
Original price was: $39.50.Current price is: $11.85.
-70%
Kids sweatshirt 2-pack
Kids sweatshirt 2-pack
Original price was: $59.00.Current price is: $17.70.
-70%
Kids quarter zip sweatshirt
Kids quarter zip sweatshirt
Original price was: $34.50.Current price is: $10.35.
The Holiday Shop Is Open!
The Holiday Shop Is Open!

The Holiday Shop Is Open!

Shop a rainbow of feel-good gifts, outfits, and more

Shop now
The Cozy Shop
The Cozy Shop

The Cozy Shop

Find colorful layers for staying in and bundling up.

Shop now
Wear What Makes You Happy
Wear What Makes You Happy

Wear What Makes You Happy

Comfortable clothes. Happy colors. No grown-up rules.

Shop now

More to Explore

Colors for every day

Colors for every day

Clothes made for play

Clothes made for play

Explore a rainbow of color

Explore a rainbow of color

Discover more

Discover more

Colorful styles for every day.

🌈

Simplicity

Easy pieces in happy colors.

★

Quality

Everyday styles made to be worn.

♥

Inclusivity

Colorful choices for every kid.

BEST

-70%
Kids zip hoodie in winter seasonal colors
Kids zip hoodie in winter seasonal colors
Original price was: $44.50.Current price is: $13.35.
-70%
Kids zip hoodie in seasonal colors
Kids zip hoodie in seasonal colors
Original price was: $44.50.Current price is: $13.35.
-70%
Kids under short 3-pack
Kids under short 3-pack
Original price was: $37.50.Current price is: $11.25.
-70%
Kids zip hoodie 2-pack
Kids zip hoodie 2-pack
Original price was: $89.00.Current price is: $26.70.
-70%
Kids under short
Kids under short
Original price was: $12.50.Current price is: $3.75.
-70%
Kids under short in spring seasonal colors
Kids under short in spring seasonal colors
Original price was: $12.50.Current price is: $3.75.
-70%
Kids under short in seasonal colors
Kids under short in seasonal colors
Original price was: $12.50.Current price is: $3.75.
-70%
Kids under short 5-pack
Kids under short 5-pack
Original price was: $62.50.Current price is: $18.75.

NEW PRODUCTT

-70%
Women's fit long sleeve everyday tee
Women's fit long sleeve everyday tee
Original price was: $29.50.Current price is: $8.85.
-70%
Unisex fit long sleeve garment-dyed pocket tee
Unisex fit long sleeve garment-dyed pocket tee
Original price was: $44.50.Current price is: $13.35.
-70%
Unisex fit 24/7 banner stripe sweatshirt
Unisex fit 24/7 banner stripe sweatshirt
Original price was: $59.50.Current price is: $17.85.
-70%
Organic long sleeve babysuit in solids
Organic long sleeve babysuit in solids
Original price was: $16.50.Current price is: $4.95.
-70%
Women's fit 24/7 sweatpant (ankle length)
Women's fit 24/7 sweatpant (ankle length)
Original price was: $58.00.Current price is: $17.40.
-70%
Unisex fit cozy fleece sweatshirt
Unisex fit cozy fleece sweatshirt
Original price was: $54.50.Current price is: $16.35.
-70%
Unisex fit cozy fleece sweatpant
Unisex fit cozy fleece sweatpant
Original price was: $58.00.Current price is: $17.40.
-70%
Kids stretch chino drawstring pant
Kids stretch chino drawstring pant
Original price was: $44.50.Current price is: $13.35.